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Aron Slipacoff is an award-winning writer, brand builder and digital strategist based in Ottawa, Canada.

THE POWER OF STORYTELLING

I use storytelling to help global brands drive sales, increase NPS scores and differentiate leading ideas, products and services.

1st October 2021

Develop B2B product catalog; Grow the brand via wholesale channel

Manitobah Mukluks • 27th April 2020

Write headline copy for retail storefronts and windows; Use 3 words or less

Manitobah Mukluks • 24th April 2020

Create a direct mail catalog; Drive $2 million in incremental sales; Define/Analyze/Refine key metrics

Manitobah Mukluks • 23rd April 2020

Position a footwear company as purpose-driven; Invite and inspire customers to take part

Manitobah Mukluks • 24th April 2020

Write news release; Manage media on-site; Drive in-store sales

Manitobah Mukluks • 24th April 2020

Outline the brand's approach to a delicate issue for key stakeholders

RFE • 23rd April 2020

Extend contest engagement; Speak “with” not “to” followers; Grow UGC

Kayak • 23rd April 2020

Create Canada's first kids' history mag; Build a distinct brand tone; Write/edit all copy

Kayak Magazine • 23rd April 2020

Create an ad that positions history as fun; Establish brand voice; Showcase editorial approach as "edutainment"

Kayak Magazine • 23rd April 2020

Utilize established kids’ brand tone in a sales offer aimed at parents, incentivize a clear CTA

Pendleton • 27th April 2020

Create a direct mail postcard; Define hierarchy; Position brand as heritage

Pendleton • 23rd April 2020

Position a common towel as a luxury item; Use 6 words or less

Mother Earth Essentials • 23rd April 2020

Create a Valentine's Day offer for email marketing; Encourage mix & match sales

Mother Earth Essentials • 24th April 2020

Create names for grouped products; Differentiate brand offerings

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